Before Fabletics was born, yoga enthusiasts would use plain, black or grey yoga athletic wear. Now, Fabletics has made it possible to have style while working out. Kate Hudson was approached by a team that was looking to create workout wear that would bring chic to the gym. The team decided that it was time that women feel empowered while working out and that this is hard to do with all women wearing the same colors, styles and gear. Now thanks to Fabletics, women feel better about themselves while working hard to feel good in their skin.
For Fabletics, they prefer the backward showroom technique. What this means is that they prefer to operate on the web instead of through a large quantity of stores scattered throughout the globe. There are a few stores that are open and for them, they allow people to come in and try things on and to purchase the items they like from in the stores and will then continue to order their items from the internet most likely.
Since 2013, Fabletics has been the leading brand for workout enthusiasts. They have turned the startup of the business into what is now a 250 million dollar company. This is a giant step for an actress who had absolutely nothing to do with business prior to joining Fabletics.
Kate Hudson is a enthusiast in all things that are healthy for you. She works out regularly and is a great role model for teens and young adults. She showcases her love through her work with Fabletics. She knows firsthand how hard it is to workout in something that is constricting or that is not made well for all body types. When she backed with Fabletics, she made it her point to ensure that all women would love working out in their new gear.
TechStyle Fashion Group recruited Kate Hudson to be their partner because they knew she had a love for working out and for fashion. They knew they needed someone who would bring great success to their business and knew that even though Kate had not had any business adventures prior to this, she would still do well at her job. She has maintained her presence in everything to do with the business since the launch of Fabletics. She has made it a point to stay actively involved and to know everything she needs to know to help the company continue to lead the way in workout gear.