Fabletics Creates History By Capturing The Online Workout Fashion Industry

Fabletics is many ways a different online retailer and giving a better experience to its customers. Though initially it became known as a workout fashion brand from Kate Hudson, it is not anymore require that caption. What to say about a firm which captured sales of $250 million in just 3-years? The ever increasing number of customers and sales is proving that it has miles to go, and all the other online retailers including Amazon should be careful about Fabletics. Since it has a number of factors that lead to this great success in the fashion industry, it is wonderful to discuss it as it could be a lesson to other fashion retailers.

 

Reverse Showrooming and Online Data

 

The implementation of reverse showrooming by using online data was a great success for Fabletics. It opened a number of brick and mortar showrooms across the major cities in U.S. These showrooms serve the purpose of people who wanted to physically check the product before purchasing. It is observed many times that a significant percent of people are interested in experiencing the product before purchasing it. However, online showroom platforms like Amazon is not providing any such options, until people order it and receive it in hand. But, people find the deals and prices in online retailers better than physical showrooms. Fabletics showrooms are allowing people to experience the product and buy it online. The showrooms use the online data and list the hot-selling products in the showroom. So, the people get the popular products from either online or offline and get an option to search specific products online.

 

 

The Ultimate Winner – Products

 

 

The quality, value, and style of any fashion product play the deciding factor in terms of sales. In each case, Fabletics products give the best experience to its customers. The leggings from Fabletics are thick and shows great compression while the tops are soft and of great quality. They don’t fade, lose the shape, become rough, or threads come out over extensive usage. The products are giving an impressive style. The cut-outs in tanks or simple tanks with solid colors are really expressing its style icon. The sheer panels in Capris is another great style statement from the online fashion retailer. The brand sometimes surprises customers with some unexpected designs. When it comes to value, all the products that are sold by Fabletics are minimum 30 percent less than the products available in the market with same quality and style statements. The stylish leggings from the brand are just charging at around $50, whereas similar quality product from Lululemon or any other retailer goes beyond $80.

 

 

Focus on Accessibility and Culture

 

 

It really gives a smooth buying experience with its smart purchase options, fast distribution, and highly convenient membership programs. By investing both in online retailing and physical shops, the firm wanted to give a complete shopping experience without any compromise to customers’ needs and expectations. Also, the aggressive approach by the management in providing the best experience also paying well with its increasing growth rate of minimum 35 percent for the last 3-years.

The Frontera Fund Continues to Support Immigrant Families in the Wake of DACA Changes

Following the recent news of the federal government’s winding down of the Deferred Action for Childhood Arrivals (DACA), the Lacey and Larkin Frontera Fund has renewed its commitment to providing resources and information for immigrants living in the United States. The Frontera Fund advocates the passage of DREAM Act legislation.

 

The full implications of the changes to the U.S. federal government’s stance on DACA are still unclear. It is yet unknown whether the young adults who arrived in the U.S. as children stand to lose their federal authorization to work and attend school in the U.S.

 

The Undocumented Student Program at the University of California-Berkeley recommends that those who have a recent criminal history do not go forward with attempting to renew their DACA applications, since it is still unknown what is being done with the information collected from these forms. This includes certain misdemeanor offenses as well as felonies, including driving under the influence. It cannot be confirmed that the information collected from DACA renewal forms will be used to target individuals for removal, but this possibility cannot be excluded either. Those who’ve had any recent contact with law enforcement are advised to seek the help of an attorney.

 

DACA is a program designed to aid those immigrants who arrived in the U.S. before they were 16 years of age. Those who qualify for the program must also be studying toward, or have already earned, a high school diploma or the equivalent, or must be members of the Coast Guard or military, including those who have been honorably discharged from the Coast Guard or military. DACA is intended to grant these individuals reprieve from being removed, or deported, from the U.S. It is thought to apply to around 800,000 young people.

 

An estimated 95 percent of individuals protected by the DACA program are either studying at colleges, universities, and trade schools, are employed full-time, or both. These individuals contribute to the U.S. economy in the forms of taxes, millions of dollars paid toward college tuition, businesses they start, and the homes, cars, and other goods they purchase.

 

It is the position of the Frontera Fund that even though the prospect of deportations loom, now is not the time to panic. Now is the time to lobby the legislature for a humane, sensible policy that will benefit the U.S. economy as well as those individuals who arrived in the U.S. as children without official documentation.

How Nathaniel Ru of sweetgreen Helps People Lead Healthier Lives

As one of the founders of sweetgreen (intentionally not capitalized), Nathaniel Ru has made a commitment to running a sustainable business.

This means not just in regards to the environment but the overall operations of the company. He has said that the things you build in your life should outlast you, something that sweetgreen has as one of its core value.

Nathaniel Ru and his two business partners came up with the idea of sweetgreen while living in Washington D.C. and attending Georgetown University in their senior year.

They had all individually noted that there were no restaurants in the area that offered healthy food while also being a fun and convenient place to eat. They decided that what was then a bar in the downtown area would be a great place to try out their idea for a new type of restaurant, sweetgreen.

Under the leadership of the three co-founders of the company, sweetgreen has expanded in the last nine years into a company with restaurants across the U.S.’s Northeast as well as restaurants located in California. They practice the farm-to-table practice of serving fresh food purchased from farmers local to each restaurant location. Read more: Nathaniel Ru | Dynamic Dialogues

The company was built from the ground up with the idea of “why” at its center. Why did they want to serve fresh food? Why did they want this food bought from local farmers? It was only after answering these questions that they moved on to the “what” of the business concept.

Today, Nathaniel Ru is one of the co-CEO’s of the company. He says that at sweetgreen they do not have a headquarters and instead operate the chain in a more decentralized manner so that they stay close to their customers. He says that each restaurant in the chain is designed to appeal to the community in which it is placed rather than having one overall design for the locations.

Nathaniel Ru holds a degree in finance which he earned at the McDonough School of Business at Georgetown University. In addition to running an environmentally sustainable business, he also uses his college education run a financially successful and sustainable one as well.