Doe Deere – article recap

In 2004 a lady caught the eyes of fashion lovers when she registered an account on e-bay called Lime Crime. The idea behind her business model was to focus on colorful makeup and make it a brand which she successfully did. Doe Deere, the lady behind the ingenious design, attributes the discovery to her earlier sewing days when she realized bright and unusual colors were hard to come by and thus creating a business concept out of it and subsequently Lime Crime Cosmetics launched in 2008.

Doe Deere is not just the regular makeup artist, but a business lady focused on pushing her brand to higher heights. Named one of the ‘Top Inspiring Female Entrepreneurs’ by Self Made magazine, she says she is on a mission to prove that makeup is not only worn to cover imperfections but also as a form of expressing a sense of style and exercising freedom.

Doe also says that beauty is not just the natural or appealing looks, but whatever feels right, thus it gives people room to step out of the conventional ways of doing makeup and that is what her brand supports. Born in Russia and raised in New York she has always been that imaginative person who is into color, and she believes the world’s beauty is brought out through color.

Lime Crime has grown into a ‘cult’ with many loyal customer bases. Doe attributes the growth to the product’s design that is 100% vegan which means that no animal testing was done in brand developing. She also speaks to people who are looking to get into entrepreneurship and advise them to use failure as lessons to push forward and work on bettering their product, because disappointments and lows will come what determines how far you will go is how fast you pick yourself up and move ahead. For your business to catch a niche in a particular market, she says you must identify a gap and fill it, and always follow your intuition as business success is based on the right decisions that you will make as an investor.

In 2018 Doe says they will have bright purple as the brand color of the year since their products are unicorn inspired, she attributes her success to the social media age where being different is being embraced, and everyone is looking to be unique and standout in a crowd. Also, packaging and design have been crucial in marketing the product as it communicates the quality and value of the product that is inside she compares this to having a good product in a wrong package makes the package to be considered low quality. Learn more:

The Lime Crime makeup palate is meant to communicate a story in the shades that you would choose to wear. Social media has been an excellent platform for Doe to interact with her clients and get feedback on her products. She says individuality means being fearless and unapologetic about oneself and if she talked to her younger self she would advise her not to be afraid of bright makeup and hair color.