Fabletics Creates History By Capturing The Online Workout Fashion Industry

Fabletics is many ways a different online retailer and giving a better experience to its customers. Though initially it became known as a workout fashion brand from Kate Hudson, it is not anymore require that caption. What to say about a firm which captured sales of $250 million in just 3-years? The ever increasing number of customers and sales is proving that it has miles to go, and all the other online retailers including Amazon should be careful about Fabletics. Since it has a number of factors that lead to this great success in the fashion industry, it is wonderful to discuss it as it could be a lesson to other fashion retailers.

 

Reverse Showrooming and Online Data

 

The implementation of reverse showrooming by using online data was a great success for Fabletics. It opened a number of brick and mortar showrooms across the major cities in U.S. These showrooms serve the purpose of people who wanted to physically check the product before purchasing. It is observed many times that a significant percent of people are interested in experiencing the product before purchasing it. However, online showroom platforms like Amazon is not providing any such options, until people order it and receive it in hand. But, people find the deals and prices in online retailers better than physical showrooms. Fabletics showrooms are allowing people to experience the product and buy it online. The showrooms use the online data and list the hot-selling products in the showroom. So, the people get the popular products from either online or offline and get an option to search specific products online.

 

 

The Ultimate Winner – Products

 

 

The quality, value, and style of any fashion product play the deciding factor in terms of sales. In each case, Fabletics products give the best experience to its customers. The leggings from Fabletics are thick and shows great compression while the tops are soft and of great quality. They don’t fade, lose the shape, become rough, or threads come out over extensive usage. The products are giving an impressive style. The cut-outs in tanks or simple tanks with solid colors are really expressing its style icon. The sheer panels in Capris is another great style statement from the online fashion retailer. The brand sometimes surprises customers with some unexpected designs. When it comes to value, all the products that are sold by Fabletics are minimum 30 percent less than the products available in the market with same quality and style statements. The stylish leggings from the brand are just charging at around $50, whereas similar quality product from Lululemon or any other retailer goes beyond $80.

 

 

Focus on Accessibility and Culture

 

 

It really gives a smooth buying experience with its smart purchase options, fast distribution, and highly convenient membership programs. By investing both in online retailing and physical shops, the firm wanted to give a complete shopping experience without any compromise to customers’ needs and expectations. Also, the aggressive approach by the management in providing the best experience also paying well with its increasing growth rate of minimum 35 percent for the last 3-years.

Fabletics Sets the Bar Higher Than Any Other Workout Gear Available

Before Fabletics was born, yoga enthusiasts would use plain, black or grey yoga athletic wear. Now, Fabletics has made it possible to have style while working out. Kate Hudson was approached by a team that was looking to create workout wear that would bring chic to the gym. The team decided that it was time that women feel empowered while working out and that this is hard to do with all women wearing the same colors, styles and gear. Now thanks to Fabletics, women feel better about themselves while working hard to feel good in their skin.

 

For Fabletics, they prefer the backward showroom technique. What this means is that they prefer to operate on the web instead of through a large quantity of stores scattered throughout the globe. There are a few stores that are open and for them, they allow people to come in and try things on and to purchase the items they like from in the stores and will then continue to order their items from the internet most likely.

 

Since 2013, Fabletics has been the leading brand for workout enthusiasts. They have turned the startup of the business into what is now a 250 million dollar company. This is a giant step for an actress who had absolutely nothing to do with business prior to joining Fabletics.

 

Kate Hudson is a enthusiast in all things that are healthy for you. She works out regularly and is a great role model for teens and young adults. She showcases her love through her work with Fabletics. She knows firsthand how hard it is to workout in something that is constricting or that is not made well for all body types. When she backed with Fabletics, she made it her point to ensure that all women would love working out in their new gear.

 

TechStyle Fashion Group recruited Kate Hudson to be their partner because they knew she had a love for working out and for fashion. They knew they needed someone who would bring great success to their business and knew that even though Kate had not had any business adventures prior to this, she would still do well at her job. She has maintained her presence in everything to do with the business since the launch of Fabletics. She has made it a point to stay actively involved and to know everything she needs to know to help the company continue to lead the way in workout gear.

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A photo posted by @fabletics on