Doe Deere – article recap

In 2004 a lady caught the eyes of fashion lovers when she registered an account on e-bay called Lime Crime. The idea behind her business model was to focus on colorful makeup and make it a brand which she successfully did. Doe Deere, the lady behind the ingenious design, attributes the discovery to her earlier sewing days when she realized bright and unusual colors were hard to come by and thus creating a business concept out of it and subsequently Lime Crime Cosmetics launched in 2008.

Doe Deere is not just the regular makeup artist, but a business lady focused on pushing her brand to higher heights. Named one of the ‘Top Inspiring Female Entrepreneurs’ by Self Made magazine, she says she is on a mission to prove that makeup is not only worn to cover imperfections but also as a form of expressing a sense of style and exercising freedom.

Doe also says that beauty is not just the natural or appealing looks, but whatever feels right, thus it gives people room to step out of the conventional ways of doing makeup and that is what her brand supports. Born in Russia and raised in New York she has always been that imaginative person who is into color, and she believes the world’s beauty is brought out through color.

Lime Crime has grown into a ‘cult’ with many loyal customer bases. Doe attributes the growth to the product’s design that is 100% vegan which means that no animal testing was done in brand developing. She also speaks to people who are looking to get into entrepreneurship and advise them to use failure as lessons to push forward and work on bettering their product, because disappointments and lows will come what determines how far you will go is how fast you pick yourself up and move ahead. For your business to catch a niche in a particular market, she says you must identify a gap and fill it, and always follow your intuition as business success is based on the right decisions that you will make as an investor.

In 2018 Doe says they will have bright purple as the brand color of the year since their products are unicorn inspired, she attributes her success to the social media age where being different is being embraced, and everyone is looking to be unique and standout in a crowd. Also, packaging and design have been crucial in marketing the product as it communicates the quality and value of the product that is inside she compares this to having a good product in a wrong package makes the package to be considered low quality. Learn more:

The Lime Crime makeup palate is meant to communicate a story in the shades that you would choose to wear. Social media has been an excellent platform for Doe to interact with her clients and get feedback on her products. She says individuality means being fearless and unapologetic about oneself and if she talked to her younger self she would advise her not to be afraid of bright makeup and hair color.

InnovaCare Health’s Spectacular Leadership

Dr. Richard Shinto joined InnovaCare, Inc. in the early 2000s. Prior to that, he worked at several other managed care facilities. Dr. Shinto has medical tenure in Southern California as a practicing internist and pulmonologist. His first big job was as COO and Chief Medical Officer for Medical Pathways Management Company.

From there, he began his long career to running Aveta Inc. He served as Aveta’s President and CEO until its sale in 2012. By the time he began working for InnovaCare, Dr. Shinto had over 20 years of experience dealing with clinical and operational healthcare.

The current Chief Administrative Officer at InnovaCare, Inc. is Penelope Kokkinides. She’s worked for the company twice; the first time, leaving to pursue other positions at other companies. In 2015, she rejoined the company as Chief Administrative Officer. Prior to leaving, she was COO. She too worked at Aveta Inc. until its sale in 2012. Visit for more info on Penelope Kokkinides.

Kokkinides has over 20 years of experience in government programs, like Medicare and Medicaid, and the managed care industry in general. Penelope Kokkinides specializes in developing clinical programs and managing health care operations. Much of her work results in improved efficiencies and organizational infrastructure.

Thanks to company leaders like Dr. Shinto and Kokkinides, InnovaCare Health is the most popular managed care provider in Puerto Rico. Dr. Shinto even serves as CEO of InnovaCare’s Health Plans in Puerto Rico. In recent years, the company’s made a lot of progression in the United States. The company’s even worked with the U.S. government.

Bringing quality health care to everyone is part of InnovaCare’s mission. Currently, the healthcare environment is hectic and complex. Not everyone fully understands how things work or how they should work. InnovaCare Health wants to redefine what healthcare management is so that everyone can have quality medical care. Learn more about Penelope on Bizjournals.

InnovaCare’s focus is firmly set on creating stronger patient-provider relationships. When people trust their healthcare providers, those companies can better serve their patients. InnovaCare dedicates all of its subsidiaries to building sustainable managed care models that are more coordinated, cost-effective, and driven by quality. That’s why innovation is a must at InnovaCare.

InnovaCare also puts its patients above all else. Any and everything InnovaCare can do to help better a patient health is their priority. InnovaCare only works with the best professionals. Every team member shares a common goal.

Julie Zuckerberg Created Strategies for Recruitment

There are many recruitment strategies that people can follow when they are trying to find the best executives for the company. These were developed by experts and Julie Zuckerberg relied on a lot of them when she first started working as a recruiter. It was something that most recruiters do and something that she knew would work well for her since she was first starting out with the career that she had. It was a great way for her to learn the basics of the business and it also gave her a lot of experience.


She was there as an intern while she was still in college and then she was able to land a position there once she graduated. It made a lot of sense because she knew how the company worked and the way that recruiting worked for the company. She also knew that it was something that she was good at and the people who worked for Hudson appreciated everything that she was able to do with the experience.


While Julie Zuckerberg did a great job with Hudson and knew that it was something that she was successful with, she also knew that she could not stay there forever. She wanted to try new things and that meant that she had to try to find a new position with a different company. Hudson was great for learning but she needed somewhere that she could implement her own procedures. For Julie Zuckerberg, this came with the position that she got working with Citi. It was a change from Hudson but also something that made things easier for her to do more in the way of making her own strategies.


Not only did she stop using the strategies that had already been developed and begin using her own, but people began to notice that she was doing new things with the executive recruitment field. They saw that she would try more and do more than any of the other recruiters and it made a huge difference in the way that things worked for Julie Zuckerberg. She began to get noticed by places like the Deutsche Bank where she eventually accepted a position after working, very briefly, with the New York Life Insurance Company.


Julie Zuckerberg spends a lot of time working and doing what she can to promote positivity in the workplace. Since she doesn’t spend all of her time at work, though, she has a lot of options to do things outside of work. It gives her a chance to run, visit art galleries and take pictures. She is passionate about New York City and feels like she can always find something new in the city that she is a part of so she continuously works to explore every part of the city while she is enjoying her passions.